Top Jobs for B2B Marketers #25

Weekly B2B Marketing opportunities at high growth tech companies. We do the research. You apply.

🧠 Startup Equity 101: What Is a 409A Valuation (and Why It Even Matters)?

If you’re exploring a startup offer, you’re probably being offered stock options. Companies sell the dream. Your potential upside. But you need to understand the real value, what questions to ask and the range of potential outcomes.

Here’s the key term you need to know: 409A valuation.

⚖️ Why it matters

Your strike price (the cost to buy your shares) is based on the 409A. The lower it is, the better it is for you.

If you're offered 20,000 options at a $1 strike price, and the company eventually exits at $20/share, your potential upside = $380K.

But if the 409A was $10 instead? Your gain shrinks significantly, and your cost to exercise (amount of money you’ll be coming out of pocket for) is 10x higher.

Key Questions to Ask

Before you accept that offer, ask:

• What’s the most recent 409A valuation and my strike price?

• How many total shares are outstanding (to know your % ownership)?

• Will I be able to early exercise?

• What’s the post-termination exercise window?

There’s always going to be a level of uncertainty when accepting an offer with equity involved. But ask questions. Do what you can to have as much info as possible.

🧮 Want to calculate the value of your offer? I created this free Equity Calculator

And if you're comparing offers or just want to talk it through, I'm happy to help.

… And here are this week’s opportunities:

1. Synthflow AI - Growth Marketing Manager, B2B - Remote

2. Justworks - Performance Marketing Analyst - NYC

3. OpenAI - Enterprise Field Marketer - SF

4. Babbel - B2B Content Marketing Manager - NYC

5. Notion - AI Product Marketing Manager - NYC

6. Baseten - Field Marketing Manager - NYC

7. Couchbase - Field Marketing Manager - Remote/NYC/Boston

8. Abnormal AI - Sr Field & Channel Marketing Manager - Remote

9. Zocdoc -Sr Content Marketing Manager - NYC

10. Mistral AI - Content Marketing Lead - Palo Alto/Remote

11. Kajabi - Sr Product Marketing Manager - Remote

12. SandboxAQ - Sr Product Marketing Manager - Remote

13. Figment - Director of Product Marketing - NYC

14. Eigen Labs - Director of Product Marketing - Remote

15. Suki - Sr Director of Product Marketing - SF

16. Quickbase - Sr Director, Growth Marketing - Remote

17. SimilarWeb - Director of Field Marketing, Americas - NYC

18. Convai - Director of Content Creation - SF

19. Keystone AI - Head of Marketing - NYC

20. Harri - Head of Marketing - NYC

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